Digital Marketing, Social Media Management & Lead Generation.
Website development builds the digital asset. DCLDi Digital Growth is the separate ongoing line of business that helps attract attention, build an audience, generate enquiries and improve the commercial use of that asset.
Presence is only the beginning.
We combine channel management, campaign execution, content systems and lead-generation infrastructure while keeping advertising spend, third-party costs and business outcomes clearly separated from our professional fees.
Digital Marketing
Campaign strategy, landing-page alignment, paid-media coordination, analytics, conversion tracking and ongoing optimization.
Social Media Management
Content planning, publishing cadence, creative coordination, profile management, audience engagement workflows and monthly reporting.
Lead Generation
Lead offers, forms, landing pages, campaign funnels, source tracking, lead routing and measurable enquiry-generation systems.
Clear management fees. Advertising spend stays separate.
These are DCLDi service retainers. Media spend paid to Meta, Google, LinkedIn or other platforms is not included. Final channel mix, posting volume, creative production and campaign scope are confirmed in the applicable SOW.
Social Essential
- Up to 2 social platforms
- Monthly content calendar
- Up to 12 scheduled posts/month
- Basic profile optimization
- Monthly activity report
Digital Growth
- Up to 3 social platforms
- Up to 16 posts/month
- Campaign planning
- 1 active paid campaign managed
- Lead capture + tracking
- Monthly performance report
Lead Engine
- Up to 4 social platforms
- Up to 20 posts/month
- Up to 3 active paid campaigns
- Landing-page/funnel optimization
- Conversion tracking
- Lead-source reporting
- Monthly strategy review
Performance Partner
- Multi-channel growth program
- Advanced campaign portfolio
- Creative/testing roadmap
- CRM/funnel coordination
- Advanced analytics
- Regular optimization reviews
- Custom SOW
We manage the system. The market decides the result.
DCLDi does not guarantee a specific number of leads, cost per lead, sales, revenue, ROAS, follower growth, reach, impressions or advertising-platform performance unless an expressly defined written performance commitment forms part of a signed agreement.
Advertising/media spend, influencer fees, premium software, stock assets and third-party subscriptions are separate unless expressly included.
Every engagement should define
- Channels and accounts in scope
- Content/posting volume
- Creative responsibilities
- Campaign count and objectives
- Media budget and payer
- Lead definition and routing
- Tracking and attribution method
- Reporting cadence
- Approval turnaround
- Explicit exclusions
Build the asset. Then build the audience.
Website Development & Digital Presence and Digital Marketing, Social Media Management & Lead Generation remain distinct lines of business, with separate scopes, pricing and deliverables.
Request a Growth Consultation